Tag: social media

8 Tips to Maximize Revenue This Holiday Season

8 Tips to Maximize Revenue This Holiday Season

The first few weeks of fall are the perfect time to prepare your online store for the busy holiday season. In this post, we will go over some fundamental planning tips & crucial Q4 shopping dates to ensure you have a successful season. 1) Data-driven Planning Plan your holiday promotions in advance and take key […]

New and Noteworthy in the World of Social Media

New and Noteworthy in the World of Social Media

Facebook and Twitter to Increase Political Ad Transparency If you’ve been on the internet at all in the last two years, you know just how large a part of public conversation political ad transparency has been. Recently, both Facebook and Twitter have released new statements about the way in which they will continue to provide […]

Dynamic Retargeting Ads For Social Media

Dynamic Retargeting Ads For Social Media

What Are Dynamic Retargeting Ads? Retargeting ads should be a fundamental element of any e-commerce company’s marketing strategy, especially during the holidays. If you spend any time on social media, chances are you’ve encountered retargeting ads, whether you realized that’s what they were or not. These ads often show up in the form of a […]

3 Ways to Use Instagram Stories for Marketing

3 Ways to Use Instagram Stories for Marketing

Instagram Stories & Marketing Did you know that there are over 300 million daily users on Instagram Stories? It’s hard to believe it’s been less than two years since Instagram launched this feature that has become such an integrated part of the Instagram experience. However, while Stories have become a part of daily life for […]

Facebook and Instagram’s Branded Content Tools Improve Influencer Disclosure

Facebook and Instagram’s Branded Content Tools Improve Influencer Disclosure

If you’ve worked with online influencers in the past, you understand how tricky it is to ensure the relationship between a brand and an influencer is transparent and clearly defined for your intended audience, disclosure is also difficult to enforce. Until now, influencers leveraging Facebook and Instagram have used captions and hashtags to disclose their […]

Live Video in the Digital Marketing Landscape

Live Video in the Digital Marketing Landscape

Facebook Live Behind the Scenes: Esperanza Spalding’s ‘Exposure’ At 9am on September 12, Esperanza Spalding leveraged the power of live video in an unprecedented creative project – in just 77 hours, she and a team of musicians wrote, recorded, and produced an entire 10 song album from scratch with every moment of the process being […]

Monthly Media Mashup #1

Monthly Media Mashup #1

‘A Concert for Charlottesville’ Brings Thousands to UVA’s Scott Stadium The unity concert held on September 24 at the University of Virginia and hosted by Dave Matthews Band, was organized in response to the violence that took place in Charlottesville in August. The free benefit event drew crowds of all ages and stars like Justin […]