Tag: marketing

8 Tips to Maximize Revenue This Holiday Season

8 Tips to Maximize Revenue This Holiday Season

The first few weeks of fall are the perfect time to prepare your online store for the busy holiday season. In this post, we will go over some fundamental planning tips & crucial Q4 shopping dates to ensure you have a successful season. 1) Data-driven Planning Plan your holiday promotions in advance and take key […]

7 Pieces of Wisdom from the Musictoday Experts

7 Pieces of Wisdom from the Musictoday Experts

1. “If someone asks for ice cream, be sure it is cold.” Del Wood – CEO, Musictoday It’s important to consider the implications of any request and your team’s ability to execute the task with excellence. Before starting a new project or taking on a new job, ask yourself or your team what this project […]

New and Noteworthy in the World of Social Media

New and Noteworthy in the World of Social Media

Facebook and Twitter to Increase Political Ad Transparency If you’ve been on the internet at all in the last two years, you know just how large a part of public conversation political ad transparency has been. Recently, both Facebook and Twitter have released new statements about the way in which they will continue to provide […]

Monthly Media Mashup #14

Monthly Media Mashup #14

What’s App to Start Showing Ads The messaging service, owned by Facebook, will begin to show Facebook’s ads alongside its popular ‘Status’ feature. ‘Status’ is similar to ‘Stories on Instagram and Facebook, it’s so popular it surpasses Snapchat usage. Spotify Tests New Timeline Feature and Hits 87 Million Paid Subscribers The music streaming company reported […]

Monthly Media Mashup #13

Monthly Media Mashup #13

Instagram Building Shopping App and Launches Stories Shopping Globally According to sources, the new stand-alone shopping app in development will allow users to browse collections of goods from merchants and purchase directly within the app. Prior to this though, Instagram has introduced Shopping in Stories which allows businesses to add product stickers to Stories so […]

Dynamic Retargeting Ads For Social Media

Dynamic Retargeting Ads For Social Media

What Are Dynamic Retargeting Ads? Retargeting ads should be a fundamental element of any e-commerce company’s marketing strategy, especially during the holidays. If you spend any time on social media, chances are you’ve encountered retargeting ads, whether you realized that’s what they were or not. These ads often show up in the form of a […]

Monthly Media Mashup #12

Monthly Media Mashup #12

Facebook Removed 5,000 Ad Targeting Categories The targeting options were removed to protect Facebook users from discriminatory advertising on the company’s platforms. Although advertisers typically used many of the now removed targeting options in legitimate ways, Facebook felt that minimizing the risk of abuse was more important. Advertisers are now no longer able to exclude […]

Monthly Media Mashup #11

Monthly Media Mashup #11

Instagram Launches the Questions Sticker Instagram introduced an interactive questions sticker last month for Stories posts. Users can use this new sticker as a way to start conversations with friends and followers. The question stickers can be accessed in the sticker tray after taking a photo or video, then users can type out a custom […]

3 Ways to Use Instagram Stories for Marketing

3 Ways to Use Instagram Stories for Marketing

Instagram Stories & Marketing Did you know that there are over 300 million daily users on Instagram Stories? It’s hard to believe it’s been less than two years since Instagram launched this feature that has become such an integrated part of the Instagram experience. However, while Stories have become a part of daily life for […]

Monthly Media Mashup #6

Monthly Media Mashup #6

Facebook’s Facial Recognition Notification, List Feature, and European Music Licensing Deal Facebook users received in-feed notifications about the platform’s facial recognition features in February. According to the social network, face recognition will find photos users are in but not tagged in, help protect users against strangers using their photo, and tell people with visual impairments […]