Marketing & Advertising

Musictoday’s data-driven marketing team sculpts digital campaigns and strategy to grow your store’s revenue. Our marketers collaborate with you and your account manager, providing expertise and execution in areas like PPC, SEO, social media, email, and affiliate marketing.

2018 Highlights

400%Total Revenue via Paid Marketing
42000Email Campaigns Deployed
1730K+Sweepstakes Entries
2680M+Emails Delivered
6000K+Paid Keywords Managed
460MSocial Campaign Impressions

Our Team

Integrated digital plans are the forte of our dynamic marketing team. We carve out a multi-channel marketing strategy so your brand reaches the right people at the right time. Our in-house marketing team uses data-driven insights and collaborates with vendor partners, like Google, to achieve your business goals. Our team of digital marketers specialize in email, social media, paid search, display, shopping engines, SEO, marketplace syndication, feed optimization, affiliate marketing, brand positioning and more.

Coding & Design: We collaborate with our in-house creative team for the best-looking emails.

Deployment: Our team proofs and schedules campaigns for send.

Automation: Email triggers are programmed to automatically deploy based on specific customer events.

List Growth: We leverage several proven methods to increase the amount of people your campaigns reach.

Administration: Our team handles everything behind the scenes including list maintenance and hygiene.

Paid Social Advertising: We help create audiences and campaigns that fans will engage with on social networks including Facebook, Instagram, Twitter, and YouTube.

Search Engine Marketing: Our team researches keywords, carefully bids, and manages your paid search campaigns on Google AdWords, Bing Ads, and Yahoo Gemini.

Google Shopping: Your products are showcased to consumers in Google’s Product Listing Ads.

Remarketing: We design and show relevant ads to people who’ve visited your store.

Display: We use a variety of ad formats and Google’s targeting methods to reach the right audience.

Platform: Our proprietary platform checks all of the technical SEO boxes.

Research: We learn the needs of your audience to create and optimize content.

Gap Analysis: Our team analyzes your site for missed opportunities like taxonomy improvements.

Content Development: We create data-driven copy blocks to complement your site and drive traffic.

Marketplaces: We get your products on sites like Amazon and manage your brand’s presence.

Research: Our team ensures the best keywords are used to put you above the competition.

Optimization: Your product listing elements like descriptions and images are optimized for success.

Feedonomics: Our partnership ensures your product feeds are optimized and perform to their full potential.

Automated: Bulk changes to any aspect of your product feed are made daily.

Multi-channel: We use product feeds on platforms like Amazon and Google Shopping.

Administration: We manage and maintain your affiliate program, including initial set-up, promotions, and feed management.

Recruitment: Our team handles publisher recruitment and communications.

Partners

Our digital first team leverages the latest tools and has developed strong partnerships with a variety of leading marketing technology providers.