Marketing

Monthly Media Mashup #5

Monthly Media Mashup #5

Amazon Prime Shipped More than 5 Billion Items Last Year Amazon shipped over 5 billion items worldwide in 2017 via its Prime program, including free same-day, one-day, and two-day shipping. Prime members also used their digital benefits in 2017 more than any previous year. In addition the company announced that December 30 was Prime’s biggest […]

10 Marketing Predictions for 2018

10 Marketing Predictions for 2018

This Year’s Marketing Predictions It’s a new year which means we’ll start seeing new initiatives and changes introduced in the coming months from companies like Google, Amazon and Facebook. So what does the future hold? To get some insight on what could be in store for us this year in the marketing world I reached […]

Monthly Media Mashup #4

Monthly Media Mashup #4

Facebook Strikes Music Rights Deal and Will Reportedly Monetize Video Ads Universal Music Group will be the first major music company to license its recorded music and publishing catalogs across three of the social giant’s platforms. The music will be used for video and other social experiences across Facebook, Instagram and Oculus virtual reality. Users […]

Monthly Media Mashup #3

Monthly Media Mashup #3

Facebook Expands Messaging and Introduces Creator Tool The social media network is testing ways for brands to send mass messages via its Messenger app. Messenger Broadcast will be a self-serve mass-messaging interface allowing businesses to send marketing messages to users. No news yet on when this will be released or how much it will cost […]

Last Minute Revenue Generating Tips

Last Minute Revenue Generating Tips

Holy crap! It’s Thanksgiving week and you have not thought about the holiday retail season at all. Not to worry, Musictoday has you covered. Below is a collection of quick revenue generating tips to help you maximize revenue over the next six weeks. 1)  Make the most of your store’s email file. This is the […]

Monthly Media Mashup #2

Monthly Media Mashup #2

Taylor Swift Announces Fan App ‘The Swift Life’ In partnership with Glu, a company known for mobile game development, Taylor Swift will launch a social app for fans later this year. Described as “A creative, inclusive and community-driven place for users to better connect with each other… and Taylor!”, the app could set a new […]

Facebook and Instagram’s Branded Content Tools Improve Influencer Disclosure

Facebook and Instagram’s Branded Content Tools Improve Influencer Disclosure

If you’ve worked with online influencers in the past, you understand how tricky it is to ensure the relationship between a brand and an influencer is transparent and clearly defined for your intended audience, disclosure is also difficult to enforce. Until now, influencers leveraging Facebook and Instagram have used captions and hashtags to disclose their […]

Live Video in the Digital Marketing Landscape

Live Video in the Digital Marketing Landscape

Facebook Live Behind the Scenes: Esperanza Spalding’s ‘Exposure’ At 9am on September 12, Esperanza Spalding leveraged the power of live video in an unprecedented creative project – in just 77 hours, she and a team of musicians wrote, recorded, and produced an entire 10 song album from scratch with every moment of the process being […]

10 E-commerce Holiday Prep Tips

10 E-commerce Holiday Prep Tips

How to Maximize Store Revenue this Holiday Season Summers end and the first few weeks of fall are the perfect time to prepare your online store for the busy holiday season with these e-commerce holiday tips.