Marketing

E-Commerce in the Time of COVID-19

E-Commerce in the Time of COVID-19

As COVID-19 has interrupted normal music industry cycles in many ways since early in the year, our team at Musictoday has helped many of our clients roll with the punches and get creative with some non-standard promotions. We wanted to share some of the top-performing campaigns our artists have run in recent months. Live Stream […]

Employee Spotlight: Sam & Danielle Williams

Employee Spotlight: Sam & Danielle Williams

Meet Sam & Danielle Williams! We are still feeling the love from Valentine’s Day so we decided to make February’s Employee Spotlight a 2-for-1 and introduce you to both Sam and Danielle Williams. Sam and Danielle are long-time members of our rockstar warehouse team here at Musictoday. They have been married for sixteen years and […]

Best-Selling Box Sets of 2019

Best-Selling Box Sets of 2019

For our clients here at Musictoday, the year 2019 was many things – a year of success, new singles, no. 1 albums, & record-breaking sales. It turns out that 2019 was also the year of the box set. Last year we had the privilege of supporting the release of an amazing & eclectic selection of […]

Boost Engagement and Increase Sales with Facebook Messenger

Boost Engagement and Increase Sales with Facebook Messenger

Have you made Facebook Messenger a part of your marketing plan yet? Conversational marketing is the fastest way to move a user through your marketing funnels with real-time conversations and Facebook Messenger is arguably the ideal platform for this. With more than 1.3 billion users, Messenger is currently one of the most widely used messaging […]

8 Tips to Maximize Revenue This Holiday Season

8 Tips to Maximize Revenue This Holiday Season

The first few weeks of fall are the perfect time to prepare your online store for the busy holiday season. In this post, we will go over some fundamental planning tips & crucial Q4 shopping dates to ensure you have a successful season. 1) Data-driven Planning Plan your holiday promotions in advance and take key […]

Lil Nas X Official Store Now On Musictoday’s Platform

Lil Nas X Official Store Now On Musictoday’s Platform

We’re excited to share that the Lil Nas X Official Store is now proudly hosted on Musictoday’s proprietary e-commerce platform. Here fans can discover exclusive Lil Nas X merchandise including tees, vinyl, hoodies & more. We have been excited to support this recently record-breaking artist as his debut single “Old Town Road” has claimed the […]

7 Pieces of Wisdom from the Musictoday Experts

7 Pieces of Wisdom from the Musictoday Experts

1. “If someone asks for ice cream, be sure it is cold.” Del Wood – CEO, Musictoday It’s important to consider the implications of any request and your team’s ability to execute the task with excellence. Before starting a new project or taking on a new job, ask yourself or your team what this project […]

E-commerce Gift Guide Tips

E-commerce Gift Guide Tips

Ready for the busiest time of year in e-commerce? Hopefully you’ve learned a lot from our holiday prep blog posts so far. November is rapidly approaching and we want to share our e-commerce gift guide tips with you.

Dynamic Retargeting Ads For Social Media

Dynamic Retargeting Ads For Social Media

What Are Dynamic Retargeting Ads? Retargeting ads should be a fundamental element of any e-commerce company’s marketing strategy, especially during the holidays. If you spend any time on social media, chances are you’ve encountered retargeting ads, whether you realized that’s what they were or not. These ads often show up in the form of a […]

E-commerce Holiday Prep Tips From the Team

E-commerce Holiday Prep Tips From the Team

The Musictoday team is feverishly working with our clients to prepare for the upcoming holiday season. I reached out to some of my colleagues to find out what their recommendations are to prepare for a successful Q4. These e-commerce holiday prep tips will help you maximize store revenue this holiday season. Reward Top Customers Del […]