Marketing

Boost Engagement and Increase Sales with Facebook Messenger

Boost Engagement and Increase Sales with Facebook Messenger

Have you made Facebook Messenger a part of your marketing plan yet? Conversational marketing is the fastest way to move a user through your marketing funnels with real-time conversations and Facebook Messenger is arguably the ideal platform for this. With more than 1.3 billion users, Messenger is currently one of the most widely used messaging […]

8 Tips to Maximize Revenue This Holiday Season

8 Tips to Maximize Revenue This Holiday Season

The first few weeks of fall are the perfect time to prepare your online store for the busy holiday season. In this post, we will go over some fundamental planning tips & crucial Q4 shopping dates to ensure you have a successful season. 1) Data-driven Planning Plan your holiday promotions in advance and take key […]

Lil Nas X Official Store Now On Musictoday’s Platform

Lil Nas X Official Store Now On Musictoday’s Platform

We’re excited to share that the Lil Nas X Official Store is now proudly hosted on Musictoday’s proprietary e-commerce platform. Here fans can discover exclusive Lil Nas X merchandise including tees, vinyl, hoodies & more. We have been excited to support this recently record-breaking artist as his debut single “Old Town Road” has claimed the […]

7 Pieces of Wisdom from the Musictoday Experts

7 Pieces of Wisdom from the Musictoday Experts

1. “If someone asks for ice cream, be sure it is cold.” Del Wood – CEO, Musictoday It’s important to consider the implications of any request and your team’s ability to execute the task with excellence. Before starting a new project or taking on a new job, ask yourself or your team what this project […]

E-commerce Gift Guide Tips

E-commerce Gift Guide Tips

Ready for the busiest time of year in e-commerce? Hopefully you’ve learned a lot from our holiday prep blog posts so far. November is rapidly approaching and we want to share our e-commerce gift guide tips with you.

Dynamic Retargeting Ads For Social Media

Dynamic Retargeting Ads For Social Media

What Are Dynamic Retargeting Ads? Retargeting ads should be a fundamental element of any e-commerce company’s marketing strategy, especially during the holidays. If you spend any time on social media, chances are you’ve encountered retargeting ads, whether you realized that’s what they were or not. These ads often show up in the form of a […]

E-commerce Holiday Prep Tips From the Team

E-commerce Holiday Prep Tips From the Team

The Musictoday team is feverishly working with our clients to prepare for the upcoming holiday season. I reached out to some of my colleagues to find out what their recommendations are to prepare for a successful Q4. These e-commerce holiday prep tips will help you maximize store revenue this holiday season. Reward Top Customers Del […]

Instagram TV – What Marketers Need to Know

Instagram TV – What Marketers Need to Know

Instagram TV is Here If you’ve installed the latest update for your Instagram app, you may have noticed a new icon up in the top right corner. If you haven’t guessed it yet, that little TV represents Instagram’s latest development – Instagram TV (IGTV). IGTV is the brand new long-form video space of Instagram. How […]

Spotify’s Fans First Boosts Artist-Fan Relations Through Exclusive Merch

Spotify’s Fans First Boosts Artist-Fan Relations Through Exclusive Merch

So What is “Fans First”? Spotify Fans First is an email marketing program that allows artists to reward engaged Spotify fans with unique or exclusive offers. One type of Fans First offer includes merchandise, and so far artists have created exciting Fans First offers including items like exclusive apparel or limited-edition vinyl. Spotify has the […]

3 Ways to Use Instagram Stories for Marketing

3 Ways to Use Instagram Stories for Marketing

Instagram Stories & Marketing Did you know that there are over 300 million daily users on Instagram Stories? It’s hard to believe it’s been less than two years since Instagram launched this feature that has become such an integrated part of the Instagram experience. However, while Stories have become a part of daily life for […]