Case Study

UVA Men’s Basketball
National Championship Run

The Challenge

This April the University of Virginia Men’s basketball team brought home the 2019 NCAA Tournament Championship title for the very first time in a thrilling overtime victory over Texas Tech.

The Concept

Immediately following the win, Musictoday launched a wide selection of products commemorating the historic victory on the Cavalier Team Shop. The championship gear including apparel, banners, jerseys, a hardcover commemorative book and more.

We supported the launch with a comprehensive multi-channel digital marketing campaign that leveraged email, social media, paid search campaigns, and shopping ads. For weeks following the championship, with Musictoday’s support, the shop experienced record traffic and sales.

The Results