Case Study

Johnny Cash
Guitar Sweeps

The Challenge

To support the launch of the Johnny Cash Official Store on the Musictoday platform, we crafted a sweepstakes to bring visibility to the new store and grow its marketing database.

The Concept

We gave fans the chance to win an autographed signature edition Martin DX Johnny Cash guitar signed by over 30 artists including John Carter Cash, Little Big Town, Midland, Charlie McCoy & more.

We supported the sweepstakes primarily via targeted social ads set up by the Musictoday marketing team as well as organic social posts by the official Johnny Cash accounts.

The sweepstakes also gave entrants the opportunity to earn additional entries by sharing the sweepstakes with their friends.

The Results