Case Study

Jerry Garcia
Electric on the Eel Box Set

The Challenge

This spring the Garcia Family Provisions Store released the Jerry Garcia Band – Electric On The Eel Box Set – an album celebrating the Jerry Garcia Band’s three beloved, biannual live performances at French’s Camp on the Eel River from 1987, 1989, and 1991.

The Concept

In order to support this launch, we designed a pre-order campaign that would help bring visibility to the store, engage fans, and increase overall album sales. Fans were given the option of pre-ordering the album on multiple formats as well as the option to bundle the album with exclusive apparel and posters that were only available for a limited time.

In addition to contributions from our creative designers, client services team, and warehouse crew, we also called on our in-house marketing experts to launch a full-scale digital marketing campaign promoting the pre-order through email blasts, paid search campaigns, google shopping ads, and social media.

The Results