Case Studies

Learn how Musictoday and our partners use innovative solutions and strategies to drive impact. From list building sweepstakes, to limited-time pop-up shops, see how we build campaigns that deliver big results.

DJ Khaled – Jordan Giveaway Campaign

In light of DJ Khaled’s 2018 collaboration with Nike Air Jordan, Musictoday created a campaign that would leverage the unveiling of his limited edition shoes to bring visibility to his store, grow his email list, and foster connection between Khaled and his fanbase.

Learn more ›

Sam Hunt

Sam Hunt – Meet & Greet Sweepstakes

Musictoday ran a sweepstakes that gave fans a chance to win a meet and greet with Sam Hunt at a show of their choosing. Three lucky runner-up winners also received tour merchandise bundles.

Learn more ›

camila cabello

Camila Cabello – Album Pre-order

For the highly anticipated release of Camila Cabello’s self-titled album in January 2018, we designed a pre-order campaign that resulted in increased fan engagement and revenue.

Learn more ›

JR Nation – Appreci88ion Tour

We partnered with the JR Nation team to a create 5-month celebration of Dale Jr.’s career and the JR Nation fan base itself – a way for Earnhardt to show his gratitude for their support over the years.

Learn more ›

Depeche Mode

Depeche Mode – ‘Spirit’ Pre-order

For the release of Depeche Mode’s 14th studio album, ‘Spirit,’ we designed a pre-order campaign that rewarded dedicated fans of the band and help promote the album release and upcoming tour.

Learn more ›

A Tribe Called Quest

A Tribe Called Quest – Final Album + Spotify Offer

Before the announcement of their final album, the band worked with Musictoday to help develop a plan that would leverage their dedicated fanbase and over 500,000 Spotify followers.

Learn more ›

Bob Dylan

Bob Dylan – ‘Bootleg: Volume 12’ Boxset

Musictoday worked with Sony to come up with a solution to connect Dylan’s fans with hours of his unreleased music.

Learn more ›

Esperanza Spalding

Esperanza Spalding – ‘Exposure’

To support Esperanza and her team, Musictoday designed a pre-order website and digital campaign that would best showcase this unique project and help drive sales of ‘Exposure’.

Learn more ›