Facebook and Twitter to Increase Political Ad Transparency If you’ve been on the internet at all in the last two years, you know just how large a part of public conversation political ad transparency has been. Recently, both Facebook and Twitter have released new statements about the way in which they will continue to provide […]
Dynamic Retargeting Ads For Social Media
What Are Dynamic Retargeting Ads? Retargeting ads should be a fundamental element of any e-commerce company’s marketing strategy, especially during the holidays. If you spend any time on social media, chances are you’ve encountered retargeting ads, whether you realized that’s what they were or not. These ads often show up in the form of a […]
Instagram TV – What Marketers Need to Know
Instagram TV is Here If you’ve installed the latest update for your Instagram app, you may have noticed a new icon up in the top right corner. If you haven’t guessed it yet, that little TV represents Instagram’s latest development – Instagram TV (IGTV). IGTV is the brand new long-form video space of Instagram. How […]
3 Ways to Use Instagram Stories for Marketing
Instagram Stories & Marketing Did you know that there are over 300 million daily users on Instagram Stories? It’s hard to believe it’s been less than two years since Instagram launched this feature that has become such an integrated part of the Instagram experience. However, while Stories have become a part of daily life for […]
Live Video in the Digital Marketing Landscape
Facebook Live Behind the Scenes: Esperanza Spalding’s ‘Exposure’ At 9am on September 12, Esperanza Spalding leveraged the power of live video in an unprecedented creative project – in just 77 hours, she and a team of musicians wrote, recorded, and produced an entire 10 song album from scratch with every moment of the process being […]
Why Social Media Needs to Be a Part of Your Marketing Strategy
What is Social Media Marketing? Social media marketing is not an entirely foreign concept for most businesses anymore. By now, love it or hate it, most of us are quite familiar with seeing ads pop up in our various social feeds and are aware of how much social media and all that comes with it […]
4 Benefits of Using Sweepstakes in Your Marketing Plan
If you’re looking for a simple, effective, low-cost tool to generate leads and help your business grow, (let’s be honest, who isn’t?) you should absolutely consider incorporating sweepstakes into your marketing plan.