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Cavaliers Win Their First Men’s Basketball National Title

Featured Image Credit: UVA Magazine

This April the University of Virginia Men’s basketball team brought home the 2019 NCAA Tournament Championship title in a thrilling overtime victory over Texas Tech. Immediately following the win, Musictoday launched a wide selection of championship gear on the Cavalier Team Shop. Marketing campaigns were also launched across several channels including email, Facebook, and Instagram The shop experienced record traffic and sales.

This spring CBS 19 News visited the Musictoday warehouse to an get inside look at the fulfillment process. CEO Del Wood noted the positive impact that the merchandise sales have had on the Virginia Athletic Fund, “They go out and they win a national championship, it lifts up the demand, we sell more merchandise,” said Wood. “Which every order, every item funds back to the VAF so that they’re able to, in a renewed cycle, support new student-athletes for the next win.”

Virginia will always have the 2019 National Basketball Championship honor. And we will be able to leverage and sell, and move this merchandise not just this year and through Christmas but also through years to come because of that

Musictoday has continued to sell commemorative championship merchandise in the months since the win. “This is something that’s going to be ideally evergreen,” said Wood. “Virginia will always have the 2019 National Basketball Championship honor. And we will be able to leverage and sell, and move this merchandise not just this year and through Christmas but also through years to come because of that.”

By The Numbers

  • 12.36% – Peak Conversion Rate
  • $100.72 – Average Order Value
  • 4,482 Users – Peak Traffic in the Store
  • 41,092 – Total Sessions in the Store the Day After The Game

Best Sellers

Official Nike Locker Room shirt the Cavaliers wore on the court while cutting down the nets to celebrate the 2019 NCAA National Championship!

UNITED PURSUIT chronicles the Virginia Cavalier’s incredible run to the 2019 National Championship and the school’s first Final Four appearance in 35 years, providing Hoo fans with an inside look at one of the greatest seasons in school history.


About the Author: Kelsey McKechnie is a Marketing Coordinator at Musictoday. She assists with projects across corporate content development, SEO, email marketing, affiliate marketing and wherever else help is needed!