Tag: social media

Dynamic Retargeting Ads For Social Media

Dynamic Retargeting Ads For Social Media

What Are Dynamic Retargeting Ads? Retargeting ads should be a fundamental element of any e-commerce company’s marketing strategy, especially during the holidays. If you spend any time on social media, chances are you’ve encountered retargeting ads, whether you realized that’s what they were or not. These ads often show up in the form of a […]

3 Ways to Use Instagram Stories for Marketing

3 Ways to Use Instagram Stories for Marketing

Instagram Stories & Marketing Did you know that there are over 300 million daily users on Instagram Stories? It’s hard to believe it’s been less than two years since Instagram launched this feature that has become such an integrated part of the Instagram experience. However, while Stories have become a part of daily life for […]

Live Video in the Digital Marketing Landscape

Live Video in the Digital Marketing Landscape

Facebook Live Behind the Scenes: Esperanza Spalding’s ‘Exposure’ At 9am on September 12, Esperanza Spalding leveraged the power of live video in an unprecedented creative project – in just 77 hours, she and a team of musicians wrote, recorded, and produced an entire 10 song album from scratch with every moment of the process being […]

Monthly Media Mashup #1

Monthly Media Mashup #1

‘A Concert for Charlottesville’ Brings Thousands to UVA’s Scott Stadium The unity concert held on September 24 at the University of Virginia and hosted by Dave Matthews Band, was organized in response to the violence that took place in Charlottesville in August. The free benefit event drew crowds of all ages and stars like Justin […]

Why Social Media Needs to Be a Part of Your Marketing Strategy

Why Social Media Needs to Be a Part of Your Marketing Strategy

What is Social Media Marketing? Social media marketing is not an entirely foreign concept for most businesses anymore. By now, love it or hate it, most of us are quite familiar with seeing ads pop up in our various social feeds and are aware of how much social media and all that comes with it […]