Tag: marketing

Monthly Media Mashup #13

Monthly Media Mashup #13

Instagram Building Shopping App and Launches Stories Shopping Globally According to sources, the new stand-alone shopping app in development will allow users to browse collections of goods from merchants and purchase directly within the app. Prior to this though, Instagram has introduced Shopping in Stories which allows businesses to add product stickers to Stories so […]

Dynamic Retargeting Ads For Social Media

Dynamic Retargeting Ads For Social Media

What Are Dynamic Retargeting Ads? Retargeting ads should be a fundamental element of any e-commerce company’s marketing strategy, especially during the holidays. If you spend any time on social media, chances are you’ve encountered retargeting ads, whether you realized that’s what they were or not. These ads often show up in the form of a […]

Monthly Media Mashup #12

Monthly Media Mashup #12

Facebook Removed 5,000 Ad Targeting Categories The targeting options were removed to protect Facebook users from discriminatory advertising on the company’s platforms. Although advertisers typically used many of the now removed targeting options in legitimate ways, Facebook felt that minimizing the risk of abuse was more important. Advertisers are now no longer able to exclude […]

Monthly Media Mashup #11

Monthly Media Mashup #11

Instagram Launches the Questions Sticker Instagram introduced an interactive questions sticker last month for Stories posts. Users can use this new sticker as a way to start conversations with friends and followers. The question stickers can be accessed in the sticker tray after taking a photo or video, then users can type out a custom […]

3 Ways to Use Instagram Stories for Marketing

3 Ways to Use Instagram Stories for Marketing

Instagram Stories & Marketing Did you know that there are over 300 million daily users on Instagram Stories? It’s hard to believe it’s been less than two years since Instagram launched this feature that has become such an integrated part of the Instagram experience. However, while Stories have become a part of daily life for […]

Monthly Media Mashup #6

Monthly Media Mashup #6

Facebook’s Facial Recognition Notification, List Feature, and European Music Licensing Deal Facebook users received in-feed notifications about the platform’s facial recognition features in February. According to the social network, face recognition will find photos users are in but not tagged in, help protect users against strangers using their photo, and tell people with visual impairments […]

Monthly Media Mashup #5

Monthly Media Mashup #5

Amazon Prime Shipped More than 5 Billion Items Last Year Amazon shipped over 5 billion items worldwide in 2017 via its Prime program, including free same-day, one-day, and two-day shipping. Prime members also used their digital benefits in 2017 more than any previous year. In addition the company announced that December 30 was Prime’s biggest […]

10 Marketing Predictions for 2018

10 Marketing Predictions for 2018

This Year’s Marketing Predictions It’s a new year which means we’ll start seeing new initiatives and changes introduced in the coming months from companies like Google, Amazon and Facebook. So what does the future hold? To get some insight on what could be in store for us this year in the marketing world I reached […]

Monthly Media Mashup #4

Monthly Media Mashup #4

Facebook Strikes Music Rights Deal and Will Reportedly Monetize Video Ads Universal Music Group will be the first major music company to license its recorded music and publishing catalogs across three of the social giant’s platforms. The music will be used for video and other social experiences across Facebook, Instagram and Oculus virtual reality. Users […]

Monthly Media Mashup #3

Monthly Media Mashup #3

Facebook Expands Messaging and Introduces Creator Tool The social media network is testing ways for brands to send mass messages via its Messenger app. Messenger Broadcast will be a self-serve mass-messaging interface allowing businesses to send marketing messages to users. No news yet on when this will be released or how much it will cost […]