Case Study


The Challenge

Develop an online pop-up shop for a collection of exclusive, limited-availability merchandise from The Prince Estate. Musictoday had just a few days to maximize this opportunity with the store launching November 29, and closing December 3, 2017.

prince press
Prince case study

The Concept

Musictoday designed an online pop-up shop and a multichannel digital campaign leveraging social media, display, text and shopping ads, and email. The Prince Estate team focused their efforts on PR coverage.

Prince Boost
Prince display ad promo
Price Social Media Boost

The Results

An impressive 42% of store revenue was attributed to Musictoday’s digital marketing efforts while 31% due to PR coverage. We saw an overall conversion rate of 4.2%.

average order value $74
Over 68,600 sessions
email database growth 28%
total orders