Marketing

Live Video in the Digital Marketing Landscape

Live Video in the Digital Marketing Landscape

Facebook Live Behind the Scenes: Esperanza Spalding’s ‘Exposure’ At 9am on September 12, Esperanza Spalding leveraged the power of live video in an unprecedented creative project – in just 77 hours, she and a team of musicians wrote, recorded, and produced an entire 10 song album from scratch with every moment of the process being […]

10 E-commerce Holiday Prep Tips

10 E-commerce Holiday Prep Tips

How to Maximize Store Revenue this Holiday Season Summers end and the first few weeks of fall are the perfect time to prepare your online store for the busy holiday season with these e-commerce holiday tips.

What is Affiliate Marketing?

What is Affiliate Marketing?

Affiliate Marketing Basics So what is affiliate marketing? Affiliate marketing is an old favorite that has been around for a while. It’s a reliable and low ad cost marketing channel where merchants share revenue with publishers that sell their products. In industries outside of e-commerce, affiliate marketing is used to reward publishers for collecting leads, […]

The Importance and Value of Search Engine Marketing

The Importance and Value of Search Engine Marketing

When you work with so many clients in the music and entertainment industries, you begin to notice they focus a lot of their marketing efforts on the email and social media channels. This makes sense not only from a volume perspective (we find these channels typically combine for about 20% of e-commerce revenue), but also […]