Marketing

E-commerce Gift Guide Tips

E-commerce Gift Guide Tips

Ready for the busiest time of year in e-commerce? Hopefully you’ve learned a lot from our holiday prep blog posts so far. November is rapidly approaching and we want to share our e-commerce gift guide tips with you.

Dynamic Retargeting Ads For Social Media

Dynamic Retargeting Ads For Social Media

What Are Dynamic Retargeting Ads? Retargeting ads should be a fundamental element of any e-commerce company’s marketing strategy, especially during the holidays. If you spend any time on social media, chances are you’ve encountered retargeting ads, whether you realized that’s what they were or not. These ads often show up in the form of a […]

E-commerce Holiday Prep Tips From the Team

E-commerce Holiday Prep Tips From the Team

The Musictoday team is feverishly working with our clients to prepare for the upcoming holiday season. I reached out to some of my colleagues to find out what their recommendations are to prepare for a successful Q4. These e-commerce holiday prep tips will help you maximize store revenue this holiday season. Reward Top Customers Del […]

Instagram TV – What Marketers Need to Know

Instagram TV – What Marketers Need to Know

Instagram TV is Here If you’ve installed the latest update for your Instagram app, you may have noticed a new icon up in the top right corner. If you haven’t guessed it yet, that little TV represents Instagram’s latest development – Instagram TV (IGTV). IGTV is the brand new long-form video space of Instagram. How […]

Spotify’s Fans First Boosts Artist-Fan Relations Through Exclusive Merch

Spotify’s Fans First Boosts Artist-Fan Relations Through Exclusive Merch

So What is “Fans First”? Spotify Fans First is an email marketing program that allows artists to reward engaged Spotify fans with unique or exclusive offers. One type of Fans First offer includes merchandise, and so far artists have created exciting Fans First offers including items like exclusive apparel or limited-edition vinyl. Spotify has the […]

3 Ways to Use Instagram Stories for Marketing

3 Ways to Use Instagram Stories for Marketing

Instagram Stories & Marketing Did you know that there are over 300 million daily users on Instagram Stories? It’s hard to believe it’s been less than two years since Instagram launched this feature that has become such an integrated part of the Instagram experience. However, while Stories have become a part of daily life for […]

Monthly Media Mashup #7

Monthly Media Mashup #7

NME Ends Print Magazine Production British music journalism magazine New Musical Express (NME) and its parent company, Time Inc, announced it will cease print production with March 9 being its last edition. The weekly publication made its debut in 1952 and launched its online version NME.com in 1996. The publication will now focus on expanding […]

Monthly Media Mashup #6

Monthly Media Mashup #6

Facebook’s Facial Recognition Notification, List Feature, and European Music Licensing Deal Facebook users received in-feed notifications about the platform’s facial recognition features in February. According to the social network, face recognition will find photos users are in but not tagged in, help protect users against strangers using their photo, and tell people with visual impairments […]

Monthly Media Mashup #5

Monthly Media Mashup #5

Amazon Prime Shipped More than 5 Billion Items Last Year Amazon shipped over 5 billion items worldwide in 2017 via its Prime program, including free same-day, one-day, and two-day shipping. Prime members also used their digital benefits in 2017 more than any previous year. In addition the company announced that December 30 was Prime’s biggest […]

10 Marketing Predictions for 2018

10 Marketing Predictions for 2018

This Year’s Marketing Predictions It’s a new year which means we’ll start seeing new initiatives and changes introduced in the coming months from companies like Google, Amazon and Facebook. So what does the future hold? To get some insight on what could be in store for us this year in the marketing world I reached […]