Case Study

Chris Stapleton
From a Room Vol 2 Sweepstakes

The Challenge

For Chris Stapleton’s 2017 album From A Room: Volume 2, we wanted to create a campaign that would both promote the album pre-order as well as grow his email list and marketing database.

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The Concept

In order to accomplish this, we ran a sweepstakes that gave fans a chance to win the ultimate From A Room: Volume 2 merch bundle, which included a copy of the album, various apparel items, a limited edition YETI Tundra 35 cooler, and a custom Louisville Slugger bat. The prize pack totaled at a $650 USD value.

We promoted the sweepstakes via the Chris Stapleton Official Store site, as well as through both paid and organic social media initiatives.

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The Results

4,000 entries in a single day
email list growth
1700 total preorders
unique registrations