Case Studies

Learn how Musictoday and our partners use innovative solutions and strategies to drive impact. From list building sweepstakes, to limited-time pop-up shops, see how we build campaigns that deliver big results.

Sam Hunt

Sam Hunt – Meet & Greet Sweepstakes

Musictoday ran a sweepstakes that gave fans a chance to win a meet and greet with Sam Hunt at a show of their choosing. Three lucky runner-up winners also received tour merchandise bundles.

Learn more ›

camila cabello

Camila Cabello – Album Pre-order

For the highly anticipated release of Camila Cabello’s self-titled album in January 2018, we designed a pre-order campaign that resulted in increased fan engagement and revenue.

Learn more ›

JR Nation – Appreci88ion Tour

We partnered with the JR Nation team to a create 5-month celebration of Dale Jr.’s career and the JR Nation fan base itself – a way for Earnhardt to show his gratitude for their support over the years.

Learn more ›

Depeche Mode

Depeche Mode – ‘Spirit’ Pre-order

For the release of Depeche Mode’s 14th studio album, ‘Spirit,’ we designed a pre-order campaign that rewarded dedicated fans of the band and help promote the album release and upcoming tour.

Learn more ›

A Tribe Called Quest

A Tribe Called Quest – Final Album + Spotify Offer

Before the announcement of their final album, the band worked with Musictoday to help develop a plan that would leverage their dedicated fanbase and over 500,000 Spotify followers.

Learn more ›

Bob Dylan

Bob Dylan – ‘Bootleg: Volume 12’ Boxset

Musictoday worked with Sony to come up with a solution to connect Dylan’s fans with hours of his unreleased music.

Learn more ›

Esperanza Spalding

Esperanza Spalding – ‘Exposure’

To support Esperanza and her team, Musictoday designed a pre-order website and digital campaign that would best showcase this unique project and help drive sales of ‘Exposure’.

Learn more ›