Case Studies

Take a deeper look at some of our most successful projects.

Chris Stapleton

Chris Stapleton – ‘From a Room: Vol. 2’ Sweepstakes

For Chris Stapleton’s 2017 album From A Room: Volume 2, we wanted to create a campaign that would both promote the album pre-order as well as grow his email list and marketing database. Learn more ›

Esperanza Spalding

Esperanza Spalding – ‘Exposure’

To support Esperanza and her team, Musictoday designed a pre-order website and digital campaign that would best showcase this unique project and help drive sales of ‘Exposure’. Learn more ›

prince case study

Prince – HitNRun Store

Musictoday had just a few days to maximize this opportunity for exclusive, limited availability merchandise from The Prince Estate, but the results speak for themselves. Learn more ›

Depeche Mode

Depeche Mode – ‘Spirit’ Pre-order

For the release of Depeche Mode’s 14th studio album, ‘Spirit,’ we designed a pre-order campaign that rewarded dedicated fans of the band and help promote the album release and upcoming tour. Learn more ›

Bob Dylan

Bob Dylan – ‘Bootleg: Volume 12’ Boxset

Dylan and his team worked with Musictoday to come up with a solution to connect his fans with hours of unreleased music that his fans wanted to get their hands on. Learn more ›

A Tribe Called Quest

A Tribe Called Quest – Final Album + Spotify Offer

Before the announcement of their final album, the band worked with Musictoday to help develop a plan that would leverage their dedicated fanbase and over 500,000 Spotify followers. Learn more ›

Sam Hunt

Sam Hunt – Meet & Greet Sweepstakes

Musictoday ran a sweepstakes that gave fans a chance to win a meet and greet with Sam Hunt at a show of their choosing. Three lucky runner-up winners also received tour merchandise bundles. Learn more ›