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Instagram TV – What Marketers Need to Know

Instagram TV – What Marketers Need to Know

Instagram TV is Here If you’ve installed the latest update for your Instagram app, you may have noticed a new icon up in the top right corner. If you haven’t guessed it yet, that little TV represents Instagram’s latest development – Instagram TV (IGTV). IGTV is the brand new long-form video space of Instagram. How […]

3 Ways to Use Instagram Stories for Marketing

3 Ways to Use Instagram Stories for Marketing

Instagram Stories & Marketing Did you know that there are over 300 million daily users on Instagram Stories? It’s hard to believe it’s been less than two years since Instagram launched this feature that has become such an integrated part of the Instagram experience. However, while Stories have become a part of daily life for […]

Live Video in the Digital Marketing Landscape

Live Video in the Digital Marketing Landscape

Facebook Live Behind the Scenes: Esperanza Spalding’s ‘Exposure’ At 9am on September 12, Esperanza Spalding leveraged the power of live video in an unprecedented creative project – in just 77 hours, she and a team of musicians wrote, recorded, and produced an entire 10 song album from scratch with every moment of the process being […]