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Monthly Media Mashup #5

Monthly Media Mashup #5

Amazon Prime Shipped More than 5 Billion Items Last Year Amazon shipped over 5 billion items worldwide in 2017 via its Prime program, including free same-day, one-day, and two-day shipping. Prime members also used their digital benefits in 2017 more than any previous year. In addition the company announced that December 30 was Prime’s biggest […]

10 Marketing Predictions for 2018

10 Marketing Predictions for 2018

This Year’s Marketing Predictions It’s a new year which means we’ll start seeing new initiatives and changes introduced in the coming months from companies like Google, Amazon and Facebook. So what does the future hold? To get some insight on what could be in store for us this year in the marketing world I reached […]

Monthly Media Mashup #4

Monthly Media Mashup #4

Facebook Strikes Music Rights Deal and Will Reportedly Monetize Video Ads Universal Music Group will be the first major music company to license its recorded music and publishing catalogs across three of the social giant’s platforms. The music will be used for video and other social experiences across Facebook, Instagram and Oculus virtual reality. Users […]

Monthly Media Mashup #3

Monthly Media Mashup #3

Facebook Expands Messaging and Introduces Creator Tool The social media network is testing ways for brands to send mass messages via its Messenger app. Messenger Broadcast will be a self-serve mass-messaging interface allowing businesses to send marketing messages to users. No news yet on when this will be released or how much it will cost […]

Monthly Media Mashup #2

Monthly Media Mashup #2

Taylor Swift Announces Fan App ‘The Swift Life’ In partnership with Glu, a company known for mobile game development, Taylor Swift will launch a social app for fans later this year. Described as “A creative, inclusive and community-driven place for users to better connect with each other… and Taylor!”, the app could set a new […]

Monthly Media Mashup #1

Monthly Media Mashup #1

‘A Concert for Charlottesville’ Brings Thousands to UVA’s Scott Stadium The unity concert held on September 24 at the University of Virginia and hosted by Dave Matthews Band, was organized in response to the violence that took place in Charlottesville in August. The free benefit event drew crowds of all ages and stars like Justin […]

10 E-commerce Holiday Prep Tips

10 E-commerce Holiday Prep Tips

How to Maximize Store Revenue this Holiday Season Summers end and the first few weeks of fall are the perfect time to prepare your online store for the busy holiday season with these e-commerce holiday tips.

What is Affiliate Marketing?

What is Affiliate Marketing?

Affiliate Marketing Basics So what is affiliate marketing? Affiliate marketing is an old favorite that has been around for a while. It’s a reliable and low ad cost marketing channel where merchants share revenue with publishers that sell their products. In industries outside of e-commerce, affiliate marketing is used to reward publishers for collecting leads, […]

7 Takeaways From the Tom Tom Founders Summit

7 Takeaways From the Tom Tom Founders Summit

The Tom Tom Founders Festival celebrated its 6th anniversary this year. This week-long festival based in Charlottesville, Virginia, gets its name from Thomas Jefferson, the founder of the University of Virginia, and of course the third president of the United States.