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Monthly Media Mashup #10

Monthly Media Mashup #10

Facebook Introduces Ads in Stories and User Reviews for Ads Facebook’s Stories feature launched almost a year and half ago and now has 150 million daily viewers, as a result Facebook recently started allowing pages in certain markets to test Stories ads. Facebook Stories is similar to Instagram Stories, however Instagram Stories took just 5 […]

Monthly Media Mashup #9

Monthly Media Mashup #9

Google Pay Now Works in Browsers on Desktop and iOS The digital wallet platform and online payment system developed by Google and initially released in 2015 (as Android Pay) was previously available in just the Chrome browser and on Android. The company has begun rolling out Google Pay to browsers like Safari and Firefox, and […]

Monthly Media Mashup #8

Monthly Media Mashup #8

Instagram Allows More Stories Uploads, Introduces Nametags and Focus Camera Format Instagram has made it faster and easier for users to upload photos and videos to Stories. Users can now upload multiple photos and videos to Stories all at once. A new icon on the top right of of the screen enables users to select […]

Monthly Media Mashup #7

Monthly Media Mashup #7

NME Ends Print Magazine Production British music journalism magazine New Musical Express (NME) and its parent company, Time Inc, announced it will cease print production with March 9 being its last edition. The weekly publication made its debut in 1952 and launched its online version NME.com in 1996. The publication will now focus on expanding […]

Monthly Media Mashup #6

Monthly Media Mashup #6

Facebook’s Facial Recognition Notification, List Feature, and European Music Licensing Deal Facebook users received in-feed notifications about the platform’s facial recognition features in February. According to the social network, face recognition will find photos users are in but not tagged in, help protect users against strangers using their photo, and tell people with visual impairments […]

Monthly Media Mashup #5

Monthly Media Mashup #5

Amazon Prime Shipped More than 5 Billion Items Last Year Amazon shipped over 5 billion items worldwide in 2017 via its Prime program, including free same-day, one-day, and two-day shipping. Prime members also used their digital benefits in 2017 more than any previous year. In addition the company announced that December 30 was Prime’s biggest […]

10 Marketing Predictions for 2018

10 Marketing Predictions for 2018

This Year’s Marketing Predictions It’s a new year which means we’ll start seeing new initiatives and changes introduced in the coming months from companies like Google, Amazon and Facebook. So what does the future hold? To get some insight on what could be in store for us this year in the marketing world I reached […]

Monthly Media Mashup #4

Monthly Media Mashup #4

Facebook Strikes Music Rights Deal and Will Reportedly Monetize Video Ads Universal Music Group will be the first major music company to license its recorded music and publishing catalogs across three of the social giant’s platforms. The music will be used for video and other social experiences across Facebook, Instagram and Oculus virtual reality. Users […]

Monthly Media Mashup #3

Monthly Media Mashup #3

Facebook Expands Messaging and Introduces Creator Tool The social media network is testing ways for brands to send mass messages via its Messenger app. Messenger Broadcast will be a self-serve mass-messaging interface allowing businesses to send marketing messages to users. No news yet on when this will be released or how much it will cost […]

Monthly Media Mashup #2

Monthly Media Mashup #2

Taylor Swift Announces Fan App ‘The Swift Life’ In partnership with Glu, a company known for mobile game development, Taylor Swift will launch a social app for fans later this year. Described as “A creative, inclusive and community-driven place for users to better connect with each other… and Taylor!”, the app could set a new […]